DRIVEN BY THE BUSINESS COMMUNITY
It’s vital that the BID delivers projects that meet the needs of the business community.
That’s why we asked for everyone’s views to help shape the content of the BID business plan. Over half of the businesses in the potential BID area have already engaged with the development of the BID plan by answering our surveys and/or attending workshops.
WHAT WILL THE BID DO FOR OUR AREA?
We want to make sure Beckenham is an inspiring, attractive and safe place to visit, work and live.
Empowering local businesses to drive transformation, the BID will work closely with the local authority, police and other partners to enhance the town centre experience, focusing on the following key areas:
- Improving the on-street environment, parking and public transport provision.
- Creating a series of exciting events and promotions to raise the town’s profile
and attract more visitors.
- Ensuring the views and ideas of local businesses are taken into account in the
planning of relevant improvement schemes and infrastructure development.
- Taking full advantage of online marketing and PR opportunities.
- Helping Beckenham businesses maximise footfall through the year.
- Bringing the business community together.
- Encouraging business and staff to work collaboratively.
- Helping to drive down costs for Beckenham businesses.
BUILDING ON OUR STRENGTHS
With great shopping, lively nightlife and excellent transport links, Beckenham is an attractive town with traditional values and a strong community spirit. It’s also a thriving suburban hub. Playing to Beckenham’s existing strengths, the BID’s place marketing strategy will focus on creating an exciting new proposition for the area with targeted online and offline campaigns to engage with specific sectors and audiences.
CONNECTING WITH THE ONLINE AUDIENCE
We’ll significantly enhance our online presence, creating a dynamic, user-friendly website that inspires visitors and delivers a superb experience. We’ll also proactively develop our social media engagement across all channels, reaching a wider geographic area and audience demographic.
A REWARDING EXPERIENCE FOR STAFF, RESIDENTS AND VISITORS
By joining together, we can cost effectively coordinate a major free-to-join online loyalty scheme. It will offer
Beckenham retail and leisure businesses the kind of tactical marketing opportunities normally only available to major high street brands, raising awareness and driving footfall during quieter periods. Subscribers will have priority access to tactical discounts, rewards and promotional incentives from a range of participants with easy redemption via downloadable vouchers.
A YEAR-ROUND SERIES OF EVENTS
Creating a buzz around the town engages locals and attracts new visitors, Beckenham Together will facilitate a diverse series of events. The aim is to make Beckenham an exciting place for a shopping and leisure experience,
as well as a vibrant community social space.
The BID will also promote a programme of imaginatively themed, smaller-scale events aimed at families. Designed
to be staged with a limited budget, these will offer Beckenham town centre businesses cost-effective promotional opportunities throughout the year.
The events and promotions will coincide with major public holidays and well established local events, enabling local businesses to capitalise on exceptional trading opportunities, or timed to significantly increase footfall during quieter periods of the year.
CHRISTMAS ACROSS BECKENHAM
Beckenham Together will ensure that Christmas is inclusive across the whole BID area, committing to maintain and extend the Christmas lights to ensure they cover the whole BID area.